I’ll share some of my favorite trend predictions here as a sneak peek. Well, allantoin is our prediction to be the next big thing. “It’s getting a rebrand,” Schneider notes. “It’s not new, but it’s now in the spotlight in such a major way. It makes total sense why that is the case because it’s really moisturizing and soothing. It’s flown under the radar until now.” “Your skin cells are more receptive to certain ingredients at different times of the day,” says Schneider. “It’s like food. We know that there are certain times to eat to honor your body’s circadian rhythm. We’re starting to see that line of thinking in the skin care industry.” And the best part of this trend is that it’s easy to achieve, less expensive, and better for hair! If you want to try it yourself, opt for an at-home gloss to give your stands that rich, healthy shine.
