That said, we thought there was no better time to tap the Paris-trained icon and founder and CEO of FEKKAI Brands for his top three hair care tips—or, rather, the top three blunders that make him absolutely cringe. Below, find the most common mistakes Fekkai sees all the time and how to remedy each situation: If you do wind up with a botched dye job (it happens!), he suggests adding in some darker-toned highlights closer to your natural color; this will contrast the hair and soften up the look, he notes. Of course, he recommends the FEKKAI Apple Cider Detox Scrub. “In addition to the clarifying benefits of apple cider vinegar, it also has extra-gentle rice exfoliant extracts to remove physical buildup while stimulating the scalp,” he shares. If you have a scalp massager, feel free to use that tool to work in the product: “It will also help activate the cells of hair follicles, providing deeper nourishment resulting in shine, strength, and natural growth for the hair,” he adds. Avoid washing your hair with scalding water, he continues, since hot water has the ability to strip your scalp (and hair) of natural oils and precious moisture. In fact, if you want to go the extra mile, you can even finish your shower with a cold water rinse: “It will help make your hair shinier, bouncier, and healthier because it helps close the cuticles after the wash,” he notes. See, applying too much product often leads to the aforementioned sticky situation. For many, even a quick shot of hairspray can leave behind a helmet-like shell. That’s why buffering the product with a brush or comb is key—that way, you can apply just a touch of spray and precisely lay down any flyaways. Extra pro tip: You can also use a string of dental floss for an ultra-sleek look.
