Traditional, old-school options were not only very harsh on hair (the dyeing process is notoriously damaging, and according to research, possibly toxic1) but contained less-than-ideal ingredients at high concentrations. “The hardest part of hair color is the balance between limiting the chemicals that have been found to be problematic and still making sure it’s effective,” says colorist Christine Thompson, co-founder of the hair salon Spoke&Weal about hair dyes. In fact, there are actually several at-home hair dyes that are made with a blend of natural, cleaner ingredients, as we’ve found here. However, it’s not possible for hair dyes to be totally natural (unless you’re using henna), so while these are more natural options—they’re not 100%, which is fine by us as these are certainly better for you. Simply Color, Schwarzkopf ($9.97) Plant Based Hair Color, Matrix Biolage ($24) At Home Color Kit, Madison Reed (Price varies) Total Color Permanent Hair Color, Revlon ($7.99) Natural Instincts Demi-Permanent Hair Color, Clairol ($6.92) Coloring Conditioner, Overtone ($25) Temporary Color Gel, Christophe Robin ($35) Gloss, dpHue ($35)